Sparkling water is growing in popularity as people look for lighter, more premium alternatives to soft drinks and alcohol.

So S.Pellegrino becomes a drink for people who bring their own kind of sparkle, without needing the other stuff.

This came from a photo I took while paying for parking. I was in shadow, but the S.Pellegrino bottle still stood out because of the green glass and label. That became the visual idea: social moments shown only through shadows, with the bottle bringing the spark.